Banco Bradesco Excels Because Of Luiz Carlos Trabuco

Banco Bradesco is an international financial services firm located in Brazil. Since its inception three decades ago, the company has been providing financial services to low-income earners, government employees, and small business. With time, the bank started serving high-profile clients including large-scale businesses.

For years, Banco Bradesco has enjoyed Brazil’s market as the dominant supplier of financial services. Nevertheless, recent economic activities in the state changed the landscape of the business thereby losing its prominence to Itau Unibanco. To fix this, the management appointed Luiz Carlos Trabuco Cappi to serve as the president. This appointment came at the right time when the bank needed a visionary leader.

By the time he was taking over in 2009, Luiz Carlos Trabuco Cappi had served for about four decades in different divisions of the marketing and financial units. Although he started practicing as a clerk, Carlos Trabuco was promoted to handle the marketing department thanks to his sheer hard work and determination. In his journey to the executive positions, he had experienced every service docket thereby understanding the bank’s operations. In effect, Carlos Trabuco suited the mission of the bank.


Given his exemplary leadership skills, Luiz Carlos Trabuco earned stellar reputation and was promoted to serve as the president of the insurance division where he streamlined the operations of the company to suit client’s needs. In his tenure, he exhibited impressive analytical skills by assisting insurers to maintain a steady footing in the market. Following his success in that department, in 2003 he was recognized as the Insurance Personality of the Year.

Trabuco’s service as the president was counter-challenged by many factors in the interior and exterior environments of the bank. To the community, the losses that came at that moment affected their businesses in the long run. Moreover, his appointment came at the time when the bank’s major competitors were undergoing tremendous expansions. That way, his input into the development of the bank was required. Until today, Luiz Carlos Trabuco Cappi has been playing a concrete role in developing Banco Bradesco. Not only is he revered as a leader but also a mentor to the upcoming generations.